{"title":"Apparel","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eGear up in style with St. Pete SUP apparel. Shop premium paddle boarding t-shirts, hats, SUP Pup bandanas, flags, and more, designed for those who embrace the active Gulf Coast lifestyle. Whether you're on the water or on shore, our apparel and accessories let you represent your passion for paddle boarding wherever you go.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"sup-pup-bandana","title":"Dog Bandana for Paddle Boarding – SUP Pup","description":"\u003cp\u003eThis lightweight, breathable dog bandana is designed for pups who join you on paddle boards and water adventures. Its easy slide-on design fits over your dog's collar for a secure, tie-free fit that stays comfortable for dogs of all sizes.\u003c\/p\u003e","brand":"St Pete SUP","offers":[{"title":"Default Title","offer_id":43762152767548,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1534\/4956\/files\/SUP_PUPS_-_Tampa_Bay_FL.png?v=1770216751"},{"product_id":"official-st-pete-sup-flag","title":"Official St. Pete SUP Outdoor Flag, 5' x 3'","description":"\u003cp\u003eShow your connection to the St. Pete SUP community with this durable, weather-resistant outdoor flag sized at 5' x 3'. Lightweight and easy to hang, it features crisp St. Pete SUP branding and sturdy fabric designed for long-lasting waterfront use.\u003c\/p\u003e","brand":"St Pete SUP","offers":[{"title":"Default Title","offer_id":43762168627260,"sku":null,"price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1534\/4956\/files\/660210fb-0bdf-40d5-82f2-51e66a06b412.jpg?v=1766159938"},{"product_id":"st-pete-sup-hat","title":"Water-Repellent SUP Hat with Hidden Pocket","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Alter Ego - Coaster Splash - St. Pete SUP Edition\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul class=\"sc-avest cOOVAm pf-30_\" data-pf-type=\"List\"\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-31_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-33_\" data-pf-type=\"Text\"\u003e\u003cspan color=\"#1F6A95\"\u003e\u003cb\u003eAER Splash™ water repellent technology\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ekeeps your hat from getting water logged. The water beads up and runs right off the hat, almost like magic!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-34_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-36_\" data-pf-type=\"Text\"\u003e\u003cspan color=\"#1F6A95\"\u003e\u003cb\u003eHyperPoly+™\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003efabric for heightened sweat stain prevention (no white sweat lines)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-37_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-39_\" data-pf-type=\"Text\"\u003e\u003cspan color=\"#1F6A95\"\u003e\u003cb\u003eHidden AER Run Pocket!\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eStore a key or fuel right inside your hat\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e(select styles)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-40_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-42_\" data-pf-type=\"Text\"\u003e\u003cspan color=\"#1F6A95\"\u003e\u003cb\u003eUltra lightweight\u003c\/b\u003e\u003c\/span\u003e; light as a feather fabric\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-43_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-45_\" data-pf-type=\"Text\"\u003e\u003cspan color=\"#1F6A95\"\u003e\u003cb\u003eExtreme sweat wicking material\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eto take on your toughest runs\/adventures\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-46_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-48_\" data-pf-type=\"Text\"\u003e\u003cspan color=\"#1F6A95\"\u003e\u003cb\u003eMaximum durability\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003efor longer lasting colors (stays fresh as the day you got it!)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-49_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-51_\" data-pf-type=\"Text\"\u003e\u003cspan color=\"#1F6A95\"\u003e\u003cb\u003eLow maintenance care.\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eWear, sweat, hand rinse cold (only), REPEAT! No washing machine required to stay fresh!\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"St Pete SUP","offers":[{"title":"Default Title","offer_id":43766103670844,"sku":"Lid","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1534\/4956\/files\/SUP.webp?v=1766259936"},{"product_id":"st-pete-sup-upf-50-hooded-sun-shirt","title":"UPF 50 Hooded Sun Shirt – Lightweight, Breathable","description":"\u003cp\u003eHigh performance UPF 50 material with triple stitched seams. 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