Meet The Pelican: The Next Chapter of St. Pete SUP

St. Pete SUP didn’t start with a product. It started with people.

What began as a simple idea — getting more people on the water — grew into a thriving community built around movement, connection, and a getting people away from pools and showcasing what the St. Pete area has to offer.

The Pelican marks the next step in that journey.

This isn’t just our first paddle board. It’s the natural evolution of everything St. Pete SUP has been building toward. And we are excited to have you on board. 

From a Thriving St. Petersburg Community To a Paddle Board Built For Everyday Athletes

Most paddle board brands start with a product and work backward, trying to build a following around it. We did the opposite.

From of hosting paddles, wellness events, and on-water experiences gave us something most big-name brands don’t have: real-world insight. We’ve seen how people actually use their boards — not just how they’re marketed.

The Pelican was shaped by those experiences. Designed for how we paddle in St. Pete. Built for community moments, long days on the water, and the kind of versatility that makes you want to paddle more often.

Designed for How We Paddle

Available in Two Sizes

• 10'6" — nimble, approachable, perfect for everyday paddlers
• 11'6" — added glide and stability for longer sessions, gear, or passengers who are a little bigger

Because one size doesn’t fit everyone’s needs.

Premium Touches On Your Paddle Board Where It Matters

Full-Length EVA Deck Pad
Many brands reserve this feature for boards costing well over $1,000. We made it standard.
It means more comfort, better grip, and plenty of room for gear — or your SUP pups, as we like to call them.

Integrated Paddle Straps
Fixed on the side of the board so your paddle stays secure when you’re relaxing, anchoring, or vibing during our floating DJ set series — #FloatTheBeatStPete.

Ultra-Durable Cargo Nets (Front & Back)
Carry what you need without compromise. Balanced storage for coolers, dry bags, or post-paddle essentials.

D-Rings Throughout
Tie down gear, connect a kayak seat, or customize your setup. Built to adapt to your day.

Everything You Need to Get on the Water For Your Paddle Board:

Every Pelican comes fully equipped — no add-ons, no surprises:

• Adjustable paddle
• High-pressure hand pump
• Ankle leash
• Waterproof phone case
• Repair kit
• Fin
• Premium St. Pete SUP storage bag

Because your first paddle shouldn’t require a second purchase.

More Than a Board.

The Pelican represents what sets St. Pete SUP apart.

We’re not here to push product after product. We’re here to build something that lasts — a connected active lifestyle community that encourages people to slow down, move better, and experience the beauty that being on the water offers.

This brand and board didn’t start behind a desk of corporate pockets. It started from a few active friends who found themselves out on the water. 

And this is only the beginning.